We love BEAR food in our house...I love the fact that they are a healthy snack and the children love the fact that they taste great and they can't wait to get inside the packets to get their little paws on the latest BEAR card!
So we were very happy and excited to say a big HAPPY BIRTHDAY to the bear who is 5 this year.
To celebrate this great occasion BEAR have decided to team up with the WWF to help protect all the real bears out there who are sadly becoming endangered species. My children think bears are adorable and we were all really shocked to find out that out of the eight different types of bear in the world six of them are threatened with extinction.
It would be extremely sad to see these lovable creatures disappear from our planet and the WWF are doing all they can to protect our bears from protecting their habitat, helping to reduce pollution and fighting illegal trading in animal parts.
The good news is though that BEAR are helping you to help the WWF by giving 25p from selected BEAR Paws packs. These tasty treats are available from Sainsburys, Asda, Tesco, Ocado and Waitrose.
You can also get a fantastic Bears of the World poster which is adorably cute and full of interesting bear facts.