Thursday, 18 December 2014

Budweiser Joins Forces with British Malting Barley Farmers




January 2015 will mark the beginning of a farming revolution across Britain for 23 eco-conscious farms.
The farms have signed up to the new program created by AB InBev aimed at reducing the environmental footprint created when brewing the likes Stella Artois and Budweiser.

The UK farmers chosen across the country will have access to AB InBev’s SmartBarley℠tool that enables farmers to measure their own barley production against that of other farms.

AB InBev claims that the UK project will help them achieve their shared goals of natural resource efficiency and productivity whilst building stronger relationships with British farmers.